Lynx Case Study
Augment
“Lynx allowed us to preserve runway in a tough macro environment, while getting onboarded with a top notch legal firm. Their SWEAT Note made it easy to understand and negotiate the deal. Win-win!”
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Success Summary
The Company: Augment is the operating system for the private markets. It is a marketplace and transactional tooling for investors, shareholders, and brokers of equity in private companies.
Problem: Financial Constraints
Need: Legal
Result: Lynx successfully helped Augment reduce their out-of-pocket legal expense by 70%.
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About the Company
General Description: Augment is the operating system for the private markets.
Industry: Financial Services
Size: 1-10 Employees
Location: Austin, TX
Services Needed: Legal
The Problem
Due to financial constraints imposed by regulators, requiring augment to park one year of expenses in escrow, Augment needed capital to help sustain the business until they were approved as broker-dealers and able to charge commissions on the trades they facilitated. Venture funds turned down the opportunity to invest in Augment, asking Augment to come back to them once they had been approved by regulators.
Company Needs
Initially, Augment was looking to reduce burn. After reducing burn and realizing the potential Lynx unlocked, Augment looked at some of the initiatives they originally put on hold due to cash constraints
Why they chose Lynx
Lynx was able to offer elite talent all at a price point that meant Augment was able to reduce their burn
The Result
Augment was able to take their strong financial position and growth powered by the marketing efforts they were able to structure on a sweat note to raise additional capital from traditional investors
